Dr. Femi Funso-Adebayo stands at the intersection of policy, power and performance. A health systems leader, AI strategist and governance thinker, he operates where ideas must translate into measurable outcomes. He supports CEOs, senior government officials, private sector leaders and NGOs to make better, informed decisions grounded in evidence, governance discipline and strategic foresight. From strengthening state health insurance architecture to leading high-level interventions in tobacco control, smoke-free cities, and both communicable and non-communicable diseases, his work is defined by clarity of thought, disciplined execution and the courage to confront complex realities. He does not simply participate in systems. He studies them, challenges them and rebuilds them to deliver results. As the driving force behind 10xbeta Consulting, he brings a rare blend of public health expertise, strategic intelligence and institutional insight. A strong advocate for tobacco control and population-level protection, he advances policies that safeguard lives while aligning public health priorities with political and operational realities. His influence spans healthcare reform, leadership development, digital transformation and faith-based thought leadership. Whether in a policy room, executive board setting or public platform, Femi speaks with conviction shaped by experience and anchored in purpose. He represents a generation of African leaders who understand that impact is intentional, power is strategic and legacy is built through service.

Senior Strategy & Digital Transformation Consultant, 10xbeta Consulting Maureen Ikeji is a senior executive and transformation strategist with over 20 years of multi-sector experience spanning Strategy, Enterprise Solutions, Marketing, Supply Chain, Manufacturing Operations, and performance management across West Africa. She brings to 10xbeta Consulting a rare combination of strategic foresight, operational discipline, and digital transformation expertise. Her work focuses on helping organisations navigate complexity, strengthen governance systems, optimise enterprise performance, and lead large-scale transformation initiatives with clarity and accountability. She has led high-impact strategic and digital programmes across regional markets, driving measurable business results while strengthening institutional capacity. Maureen is a certified Digital Transformation Executive (IMD), with MBA Essentials training from the London School of Economics and executive education in Persuasive Leadership from Wharton. She is currently advancing her governance credentials through the Chartered Institute of Directors, alongside further studies in AI Ethics and Public Policy Analysis, reinforcing her commitment to responsible innovation and future-ready leadership. Beyond corporate strategy, she is a passionate mentor and leadership advocate, particularly focused on building digital capability, executive confidence, and long-term leadership readiness in emerging professionals. At 10xbeta Consulting, Maureen supports CEOs, boards, and senior leadership teams in designing systems that are not only efficient, but intelligent, resilient, and built for sustained impact.

Senior Organizational Transformation & Performance Consultant, 10xbeta Consulting Oladipo Ishola is a senior transformation and performance expert with over 20 years of global experience delivering large-scale strategic and operational change across more than 30 industries. A Certified Performance Technologist, Lean Six Sigma Master Black Belt, PMP, CBAP, and MBA holder, he combines analytical rigor with disciplined execution. At 10xbeta Consulting, he advises governments, healthcare systems, financial institutions, and enterprises on enterprise transformation, institutional capacity strengthening, operational excellence, and ESG integration. Having led over 500 projects globally, he is known for translating strategy into measurable, sustainable results.

Dr. Olateju Fagbeja is a seasoned public health and digital health specialist with over 20 years of experience spanning clinical medicine, health systems strengthening, and policy advisory. His work sits at the intersection of health informatics, programme design, and government advisory, with a strong track record of supporting evidence-based decision-making in complex health systems. He has led and contributed to major public sector initiatives, including advising on large-scale, donor-funded programmes and supporting the development of state-level health policies and institutional frameworks. In recent years, his work has focused on the design and deployment of digital health solutions, including configurable electronic health record (EHR) systems and the use of data platforms such as DHIS2 to improve service delivery and reporting. Dr. Fagbeja combines technical expertise in health data systems with practical experience in stakeholder engagement, capacity building, and implementation within low-resource settings. He has worked with governments, development partners, and multidisciplinary teams to design solutions that are scalable, context-appropriate, and aligned with national health priorities.

Adedeji Babalola is a creative executive and AI-powered brand strategist with over 12 years of experience delivering high-impact storytelling and integrated campaigns across Africa’s media and advertising sectors. He specializes in AI-enhanced content development, brand positioning, and audience-centered creative systems. With leadership experience spanning agency, broadcast, and consulting environments, Adedeji combines strategic insight with advanced AI tool proficiency to design scalable campaigns that drive engagement and brand recall. At 10xbeta Consulting, he supports organizations in building future-ready brand narratives powered by technology and creative intelligence.

Dr. Olubanjo Michael Adetunji is a technology and data science expert with over 20 years of experience designing and implementing data-driven solutions across public and private sectors. At 10xbeta Consulting, he supports organizations in applying artificial intelligence, machine learning, and advanced analytics to drive digital transformation, improve decision-making, and expand access to essential services. His cross-sector expertise spans financial services, healthcare, education, agriculture, and consumer markets. Previously, he served as a Senior Fellow at the Sustainable and Inclusive Digital Financial Services Initiative at Lagos Business School, advancing research and stakeholder engagement for financial inclusion. He has also advised firms on launching technology-enabled products and worked as a Financial Systems Specialist at the Central Bank of Nigeria, leading banking and payment systems initiatives. Dr. Adetunji holds a PhD in Management and advanced degrees in engineering and business.